In the theatrical movie called `Kingsman Secret Service`, the secret agents will meet at the headquarters, which is a deserted tailor shop, hidden deep behind is a secret room filled with modern, state-of-the-art weapons.
Coincidentally, in recent days, Vietnamese netizens have also associated Non Son stores with a similar secret location in Kingsman.
The `parodied` photo links Non Son with SHIELD, a fictional spy organization appearing in American movies.
So how did Non Son actually do business?
Starting from a store specializing in trading imported fashion hats in Ho Chi Minh City in 1996, after more than 20 years of development, Non Son has become a strong fashion brand, autonomous in production and system building.
According to information on Non Son’s official website, the number of stores reaches more than 100, and is present in most provinces and cities of Vietnam.
The common characteristic of Non Son stores is that they always stand out by the dominant pink tone, located in prime locations such as junctions, intersections or on major streets.
In fact, these physical stores are both shopping locations, but can also be considered Non Son’s own communication channels.
A Non Son store manager once shared that instead of promoting the brand, Non Son rents beautiful locations with eye-catching decorations to attract passersby.
In terms of products, compared to other hats on the market, Non Son has a much higher selling price.
Information from Non Son shows that the products have high selling prices because the input materials are imported directly from the US, Italy, Japan, Hong Kong, Korea, Thailand… In addition, handmade product samples
With such high prices, Non Son stores are not the choice of many people and lack of customers is quite common.
Non Son sells products on Lazada Mall.
In addition to revenue from online channels, Non Son also distributes to retail agents, becoming the choice of many large companies.
During the past epidemic season, to increase revenue, this fashion brand also sold products such as masks, antibacterial spray bottles, etc.