Tue. Jul 16th, 2024

Superheroes cannot save the sluggish Hollywood box office

Superheroes cannot save the sluggish Hollywood box office 2
Superheroes cannot save the sluggish Hollywood box office 2

According to comScore, the total revenue of summer 2017 films in North America only reached 3.8 billion USD, the lowest in the past 10 years and a decrease of 14.6% compared to last year.

The summer movie season is calculated from the first week of May to the first Monday of September (according to Box Office Mojo).

Hollywood’s revenue this summer is lower than previous years (yellow part).

Despicable Me 3 leads with 997 million USD, followed by the films Guardians of the Galaxy vol.2 (863 million USD), Wonder Woman (813 million USD), Pirates of the Caribbean 5 (793 million USD) and Spider-Man

In North America, three superhero movies topped the summer with quite a gap from the rest.

The movie about Spider-Man and the Guardians of the Galaxy continues to promote Marvel’s strengths of solid script, beautiful effects and humorous elements.

Superheroes cannot save the sluggish Hollywood box office

Spider-Man Homecoming

In contrast to superhero movies, a series of major Hollywood brands are going downhill.

Alien: Covenant was only half as popular as its predecessor – Prometheus (2012).

The reason for the sluggish situation is the exhaustion of ideas from American film studios.

After four parts, the story of the pirate Jack Sparrow or the transforming robots is no longer new to the audience.

Superheroes cannot save the sluggish Hollywood box office

The lack of ideas and repetition of motifs have become Hollywood’s weaknesses.

Placing too much faith in the director is another reason why big-budget films fail.

Among major franchises, this summer there are only two movies that are more popular than the previous ones in North America: Guardians of the Galaxy vol.2 and Annabelle: Creation.

Among the `flop bombs`, War for the Planet of the Apes is the most special phenomenon.

During Hollywood’s boring summer, some unique productions score at the box office.

The two works grossed 461 million USD and 208 million USD respectively, while the production costs were 100 million USD and 34 million USD.

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