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The most successful brand symbols of the 20th century

Avatar of Nick John By Nick John Dec21,2023 #successful #symbols
The most successful brand symbols of the 20th century 2
The most successful brand symbols of the 20th century 2

Based on assessments of influence, longevity, and image recognized by many consumers, AdAge.com recently presented the 9 most successful advertising symbols of the 20th century.

9. Elsie Cow

Year of launch: 1939 Author: Stuart Peabody, advertising director of Borden Dairy Company.

The lively image of Elsie the cow is used to replace the boring photos that dairy companies often use.

8. Tony Tiger

The most successful brand symbols of the 20th century

Year of launch: 1951Author: Leo Burnett company.

After being introduced in 1951, in the 70s of the last century, Tony the tiger began to be `humanized`.

7. Michelin rubber man

The most successful brand symbols of the 20th century

Year of launch: 1898 Author: the original idea belonged to Edouard Michelin, the final design was done by O’Galop and DDB Needham Worldwide company.

The fat rubber man became the most beloved tire advertising icon in the world.

6. Aunt Jemima

The most successful brand symbols of the 20th century

Year of launch: 1893 Author: Chris Rutt and Davis Milling company.

In 1893, the commercial symbol of the Quaker Oats company was a portrait of a black woman wearing an apron and a colorful bandana wrapped around her head.

5. Pillsbury Dumpling Chef

The most successful brand symbols of the 20th century

Year of launch: 1965 Author: Leo Burnett company.

The Dumpling Chef was created by Rudy Perz in 1965 while he was sitting in his kitchen thinking about a new advertising strategy.

4. Energizer Rabbit

The most successful brand symbols of the 20th century

Year of release: October 1989 Author: Chiat/Day.

Energizer Rabbit was originally used to satirize rival company Duracell’s TV commercial with its super-long-lasting battery.

3. Betty Crocker

The most successful brand symbols of the 20th century

Year of launch: 1921Author: Washburn Crosby company.

The traditional General Mill logo and brand introduced in 1921 represents a (fictional) food expert and answers customers’ questions about the product.

2. Jolly Green Giant

The most successful brand symbols of the 20th century

Year of launch: 1928Author: Minnesota Valley bottling company.

When the company hired Leo Burnett to revamp their image in 1928 for a line of canned vegetables and beans, the logo of a giant in a green suit was born.

1. Ronald McDonald

The most successful brand symbols of the 20th century

Launch year: 1963 Author: McDonald’s exclusive Oscar agent and this agency’s advertising department.

According to a poll by Stunning-stuff.com, Ronald McDonald is the most recognizable avatar, second only to Santa Claus.

Anh Quan (according to CNBC)

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